Introduction
Pragmatic Play Limited is committed to protecting the privacy of everyone who interacts with our products, services, and platforms. This Privacy Policy explains what personal data we collect, how we use it, and what rights you have over your information.
By using any Pragmatic Play product or service, you agree to the terms of this policy.
Who We Are
Pragmatic Play Limited is a company registered under the laws of Malta, with registered offices at Ta’ Xbiex Seafront, Ta’ Xbiex, Malta. We are a licensed game developer and content provider regulated by the Malta Gaming Authority and other competent authorities.
What Data We Collect
We may collect and process the following categories of personal data:
- Identity & Contact: Data Full name, email address, phone number, job title, and company name – primarily from business partners, operators, and individuals who contact us directly.
- Technical Data: IP address, browser type, device identifiers, operating system, and usage data collected when you visit our website or use our demo products.
- Communication Data: Records of correspondence, support requests, and feedback submitted through our channels.
- Operator-Provided Data: In some cases, licensed operators who integrate our games may share aggregated or anonymised data with us for technical and compliance purposes.
How We Use Your Data
We process personal data for the following purposes:
- To deliver, maintain, and improve our products and services
- To manage business relationships with operators and partners
- To respond to enquiries, support requests, and feedback
- To comply with legal and regulatory obligations
- To detect, prevent, and investigate fraud or security incidents
- To send relevant business communications where you have provided consent
We do not sell personal data to third parties.
Legal Basis for Processing
We process personal data under the following legal bases in accordance with the General Data Protection Regulation (GDPR):
- Contract performance – where processing is necessary to fulfil our obligations
- Legal obligation – where processing is required by applicable law or regulation
- Legitimate interests – where we have a legitimate business reason that does not override your rights
- Consent – where you have given explicit permission for a specific purpose
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Business contact data is typically retained for the duration of the relationship plus 5 years. Technical logs are retained for up to 12 months.
Data Sharing
We may share personal data with:
- Regulatory authorities – MGA, UKGC, and other bodies as required by law
- Trusted service providers – hosting, analytics, and IT support partners bound by strict confidentiality agreements
- Licensed operators – only to the extent necessary for technical implementation and compliance
- Legal or governmental bodies – when required by court order or applicable legislation
We do not transfer personal data outside the European Economic Area without appropriate safeguards in place.
Cookies
Our website uses cookies to guarantee proper functionality, analyse traffic, and improve user experience. You can manage your cookie preferences through our Cookie Settings panel at any time. For full details, please refer to our separate Cookie Policy.
Your Rights
Under the GDPR and applicable data protection laws, you have the right to access the personal data we hold about you, rectify any inaccurate or incomplete data, and request erasure where there is no legitimate reason for us to continue processing it. You may also restrict or object to processing in certain circumstances, and request data portability where technically feasible.